Marketing Management A Marketing Manager - 1372 Words

I want to become a marketing manager. A marketing manager is someone in a company who directs and is in charge of promoting and advertising the company s products. Marketing managers would have to create campaigns and be organized. Additionally, they plan out how the product will be communicated with the customers. They are in charge of making sure the campaigns stay on budget and are profitable. In order to become a marketing manager I need to get a bachelor’s degree and go to a four year college or university. I would be a good marketing manager because I love to travel, like to communicate with others, and I’m organized and neat; these skills will benefit me to succeed in this career because you need to find a creative way to attract†¦show more content†¦I interviewed Mr. Lethco because he worked in a small marketing company in San Francisco. He worked as SEO (Search Engine Optimization) in the company ZEEBLU. His job was to help companies get their content in the top three spaces when searching on Google. Also, he made sure the company had a good website, which required lots of writing and re-branding. Re-branding means the company and the website would need to be re-done and this includes a new logo, name, design, arrangement †¦ etc. He said, â€Å"Writing was the most useful skill for my job in marketing.† Mr. Lethco has a degree in economics and another degree in professional writing from UC Santa Barbara. He then studied branding and other business related classes at UC Berkeley. While working in the marketing company he overcame challenges such as working for months figuring out a way to creatively new brands of the street sweeping company. He had to make the sweeping company show up as number one when searched on Google. There were easier clients as well, which were simpler to rebrand and create better websites. Most of the client’s products or services target small groups of people, which required a unique pl an. Marketing requires solving problems, creativity, and being able to interact with people. Mr. Lethco states, â€Å"When a company hires a marketing firm, they are trusting you with everything. They need to know that you will do all that you can toShow MoreRelatedMarketing Management : Marketing Manager Essay957 Words   |  4 Pagesthe articles and after I made some research about marketing, I noticed that there are different roles. For example, one that caught my attention was marketing manager. The salary was not what caught my attention, because they do get paid very well. But what caught my attention was the name. When I read the the first article, I thought it would be simple. I thought it would have been simple, because in high school I was the soccer captain and manager for the varsity and junior varsity team, and thereRead MoreMarketing Management : A Marketing Manager1627 Words   |  7 Pages A Marketing Manager is a complex career that requires one to be able to actively adapt to the current sales trends and confidently lead a team into uncharted territory because the market is steadily changing. A marketing manager is someone who decides how to sell a product/products to try and maximize profit. Marketing wasn’t studied until the early 1900’s, a Marketing Manager requires a bachelors degree and skills that can only be obtained from experience with marketing, it’s availability is expectedRead MoreMarketing Management, Promotions, And Marketing Manager Essay1056 Words   |  5 PagesOccupation Outlook Employment Projections Currently, there are roughly 194,300 marketing managers (â€Å"Advertising, promotions,† 2015). There will be about 212,500 marketing professionals by 2024, which is a nine percent Graph 1: Advertising, Promotions, and Marketing Manager Projections from 2014-2024 increase. Referencing Graph 1, one could see that the projections are positive, and will increase nine percent for marketing managers. â€Å"Although the retirement rate will likely be average, the number of retiringRead MoreFunctional Areas of Business: Marketing and Sales Management1147 Words   |  5 PagesFunctional Areas of Business: Marketing and Sales Management Introduction There is an often-quoted saying in business that nothing happens in a company until a sale is made. From the development of new products to their sale and the development of long-term customer relationships, sales is the catalyst of what makes any business, from a start-up to an enterprise, exist and grow. During these times of economic uncertainty and turbulence, the one constant source of stability is customer relationshipsRead Morehkjhkjh1296 Words   |  6 Pagesaspects of building a career have expanded to a great extent. Now a person can pursue his career in numerous sectors such as Marketing, Information Technology, Engineering, and so on. But with the expansion of business around the world, the popularity of Marketing as a career is increasing day by day as it is a significant part of all kinds of businesses. Marketing: Marketing, one of the vital parts of Business, refers to the activity, set of institutions, and processes for creating, communicatingRead MoreStudent s Strengths And Weaknesses1204 Words   |  5 Pageshave done, it is evident that a career in the business, marketing, and management career field, marketing cluster, and marketing management pathway would be the best match for my future. To begin, the two jobs I researched are from the business, marketing, and management career field (NDE). One job from the career field is a sales representative, wholesale and manufacturing, except technical and scientific products and marketing manager (NDE). A sales representative communicates to customersRead MoreBusiness Marketing Management : Business Management1077 Words   |  5 PagesMs. Jessica Madinger Comp 101 C 9 November 2015 Business Marketing Management Outline Business has several majors to seek, such as: Accounting, Economics, Administration, Marketing, International business, Entrepreneurship, and lastly Management. A business degree has many of opportunities. This paper is going to specifically focus on Management which you can get a minor in marketing, which would be called marketing management. Management has several classes to can take, and several of careers toRead MoreNike and the Concept of Integrated Marketing Communications894 Words   |  4 PagesNike and the Concept of IMC: The concept of Integrated Marketing Communications is an important factor whose essence is achievement of the need for a holistic approach in the implementation of the tools of marketing communication. The concept can be described as the coordination and integration of every marketing communication tool, source, function, and avenue within an organization into a flawless program that capitalizes the effect of customers and other users at minimal costs. The significanceRead More Marketing Strategy Implementation in Higher Education854 Words   |  4 Pagesthe strategic implementation of marketing initiatives within international higher education entities (Naidoo Woo, 2011). This article was of particular interest to me due to its specific focus on marketing within higher education entities (HEI’s). The authors focused their research on 10 universities which recruit international students; specifically, on 570 questionnaires from mid-level marketing managers responsible for strategic implementation of marketing initiatives. (Naidoo Woo, 2011Read MoreEssay on Marketing Strategies970 Words   |  4 Pageshttp://www.intel.com/jobs/careers/marketing/ http://blog.hubspot.com/blog/tabid/6307/bid/5256/Sales-Vs-Marketing-Whose-Job-is-it-to-Generate-Leads.aspx Content:  The decision content includes market opportunity analysis, brand development, advertising, pricing and basic sales force management decisions. It also includes a simplified profit analysis. Decisions by Quarter Quarter 1: Setup your company, evaluate market opportunities and prepare for test market. †¢ Determine